Category Archives: Product Strategy

Are you sending enough email to your users?

Posted on February 25, 2013 by Teresa Torres

I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. I’m not going to beat a dead horse. Lots of … Continue reading →

Posted in Communication, Product Strategy | 5 Comments

Ignore the Competition, Talk to Your Customers Instead

Posted on December 5, 2012 by Teresa Torres

I love this post, Do You Care More About the Customers or the Competition?, by David Meerman Scott on Web Ink Now. Take a minute. Go read it. Everywhere I’ve worked, people on my team have been obsessed with the competition. Every … Continue reading →

Posted in Product Strategy | 1 Comment

Social Contagion: How I Went From No Mobile Gaming to Addicted in 36 Hours

Posted on June 20, 2012 by Teresa Torres

I spent this past weekend with my siblings. Four of the five of us, plus my brother-in-law, spent a good amount of the weekend playing Words with Friends, Draw Something, and Scramble with each other. Now up until this point, … Continue reading →

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How to Frame Your Product Vision

Posted on December 13, 2011 by Teresa Torres

More often than not, I see product managers frame their product vision as a solution – sometimes even as a solution without a clear problem. In some cases, this happens because the product manager hasn’t clearly identified a suitable problem. … Continue reading →

Posted in Product Strategy | 6 Comments