Amazon Gift Recommendations
While doing my Christmas shopping I got to thinking, Amazon has all the data to make the best gift recommendations. I don’t mean the cheesy gift recommendations you see on most sites - the new gadgets and doohickeys that make you say “oh neat” but you know nobody will ever use.
I mean, I need to buy a gift for my sister. I know she buys from Amazon all the time. Why can’t I tell Amazon that I am shopping for my sister and see the same products Amazon shows her as recommendations?
I know there are some privacy concerns here. I’m not proposing that Amazon go down the same path as Facebook with Beacon and just share my purchases with anybody. But Amazon already allows me to exclude purchases when making recommendations to me. Why not add another option that allows me to let my friends and family use this purchase to see future recommendations for me. They don’t need to see the actual purchase. I’m just giving Amazon permission to show them recommendations based on this purchase. It’s essentially me telling Amazon, “Encourage my friends and family to buy more like this for me.”
I know Amazon already supports Wish Lists. But I want to be surprised. i don’t want a gift that I asked for, I want a gift similar to what I asked for that I might never discover on my own.
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Tags: amazon, gifts, wish lists